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Bruce Fougere // Executive Creative Leader

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Different placement. Different screens. Different content. Each screen lived in a specific section of the store. This allowed us to create content that could be targeted at different behaviors based on shopping trip goals, section demands and ext

Smart Network 3.png

Each of these was a 12 second ad (if you want to know why, drop me a line, I had to figure that out too). StudioSquared (the company we created to do all this work) produced between 1200 and 1400 of these a year. Before this project I had hair. And

Creative split into sections

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Different placement. Different screens. Different content. Each screen lived in a specific section of the store. This allowed us to create content that could be targeted at different behaviors based on shopping trip goals, section demands and ext

Smart Network 3.png

Each of these was a 12 second ad (if you want to know why, drop me a line, I had to figure that out too). StudioSquared (the company we created to do all this work) produced between 1200 and 1400 of these a year. Before this project I had hair. And

Creative split into sections

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