Roscoe + Izzy Outfitters

The Amazon marketplace is an enormous puzzle. Every aspect of the site is tracked, measured and analyzed in order to deliver exactly what a consumer needs at any given time. To differentiate a brand in this environment requires a keen understanding of search technology,  human behavior, and a creative approach to problem solving.

We created and launched Roscoe + Izzy selling one product. A Titanium spork. We quickly moved our Best Seller Ranking by 100,000 places, sold out of our inventory three times have successfully demonstrated the value of brands and branding in the Amazon ecosystem. Our product boasts significantly higher than category average for transactions/visit and we have managed to rank in some key words using modest PPC budget and a highly optimized key word strategy.

As we climb the ranks on Amazon, we continue to research new products to add under the brand umbrella and look to launch several new products in time for the holiday season.

In the meantime, feel free to order The Eagle--A glorious titanium spork, today.